February Boy Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from January 11 to February 11.
BTS topped the list for the 57th consecutive month with a brand reputation index of 7,030,932 for February. High-ranking phrases in the group’s keyword analysis included “concert film,” “J-Hope,” and “Billboard,” while their highest-ranking related terms included “release,” “surpass,” and “misfire.” BTS’s positivity-negativity analysis also revealed a score of 80.73 percent positive reactions.
SEVENTEEN rose to second place for the month with a brand reputation index of 4,382,675, marking a 21.91 percent increase in their score since January.
Meanwhile, NCT took third place for February with a brand reputation index of 3,827,415.
EXO climbed to fourth place with a brand reputation index of 3,075,852, marking a 9.62 percent increase in their score since last month.
Finally, BIGBANG rounded out the top five after enjoying a 63.16 percent rise in their brand reputation index since January. The group’s total score for February came out to 2,638,578.
Check out the top 30 for this month below!
- Super Junior
- THE BOYZ
- MONSTA X
- Stray Kids
- Wanna One
- Block B