February Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from January 18 to February 18.

ASTRO’s Cha Eun Woo topped this month’s list with a brand reputation index of 6,171,832, marking a 9.36 percent increase in his score since January.

High-ranking phrase in Cha Eun Woo’s keyword analysis included “Island,” “Dior,” and “photo exhibition,” while his highest-ranking related terms included “appear,” “release,” and “hold.” The star’s positivity-negativity analysis also revealed a score of 83.50 percent positive reactions.

BTS’s Jimin came in at a close second with a brand reputation index of 6,121,650, marking a 7.15 percent rise in his score since last month.

EXO’s Baekhyun shot to third place in the rankings after seeing a staggering 131.07 percent increase in his brand reputation index since January. The idol’s total score for the month came out to 4,174,952.

Finally, Wanna One’s Kang Daniel and BTS’s Jungkook rounded out the top five for February at fourth and fifth places respectively.

Check out this month’s top 30 below!

  1. ASTRO’s Cha Eun Woo
  2. BTS’s Jimin
  3. EXO’s Baekhyun
  4. Wanna One’s Kang Daniel
  5. BTS’s Jungkook
  6. BTS’s V
  7. BIGBANG’s G-Dragon
  8. Wanna One’s Park Ji Hoon
  9. BIGBANG’s Taeyang
  10. WINNER’s Song Mino
  11. NU’EST and Wanna One’s Hwang Minhyun
  12. BTS’ Suga
  13. BTS’s Jin
  14. BTS’s RM
  15. BTS’s J-Hope
  16. SHINee’s Key
  17. NCT’s Jaehyun
  18. NCT’s Haechan
  19. Super Junior’s Sungmin
  20. Wanna One’s Ong Seong Wu
  21. SEVENTEEN’s Hoshi
  22. Super Junior’s Kyuhyun
  23. Wanna One’s Kim Jae Hwan
  24. TXT’s Yeonjun
  25. CIX and Wanna One’s Bae Jin Young
  26. NCT’s Doyoung
  27. TXT’s Soobin
  28. BIGBANG’s Daesung
  29. SHINee’s Minho
  30. NCT’s Jungwoo

Watch Cha Eun Woo in his variety show “Handsome Tigers” with English subtitles below!

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