February Boy Group Member Brand Reputation Rankings Announced

Feb 18, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from January 18 to February 18.

ASTRO’s Cha Eun Woo topped this month’s list with a brand reputation index of 6,171,832, marking a 9.36 percent increase in his score since January.

High-ranking phrase in Cha Eun Woo’s keyword analysis included “Island,” “Dior,” and “photo exhibition,” while his highest-ranking related terms included “appear,” “release,” and “hold.” The star’s positivity-negativity analysis also revealed a score of 83.50 percent positive reactions.

BTS’s Jimin came in at a close second with a brand reputation index of 6,121,650, marking a 7.15 percent rise in his score since last month.

EXO’s Baekhyun shot to third place in the rankings after seeing a staggering 131.07 percent increase in his brand reputation index since January. The idol’s total score for the month came out to 4,174,952.

Finally, Wanna One’s Kang Daniel and BTS’s Jungkook rounded out the top five for February at fourth and fifth places respectively.

Check out this month’s top 30 below!