February Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from January 19 to February 19.

NewJeans’ Minji held onto her spot at the top of the list this month with a brand reputation index of 4,866,970. High-ranking phrases in her keyword analysis included “Billboard,” “Seoul ambassador,” and “Chanel ambassador,” while her highest-ranking related terms included “selected,” “graduate,” and “innocent.” Minji’s positivity-negativity analysis also revealed a score of 90.65 percent positive reactions.

Meanwhile, BLACKPINK’s Jennie maintained her position at second place with a brand reputation index of 4,485,463, marking a 1.56 percent rise in her score since January.

Girls’ Generation’s Taeyeon rose to third place after seeing a 15.17 percent increase in her brand reputation index. The singer’s total score for February came out to 3,825,003.

Finally, NewJeans’ Haerin and Hanni rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. NewJeans’ Minji
  2. BLACKPINK’s Jennie
  3. Girls’ Generation’s Taeyeon
  4. NewJeans’ Haerin
  5. NewJeans’ Hanni
  6. BLACKPINK’s Jisoo
  7. aespa’s Karina
  8. Red Velvet’s Joy
  9. Girls’ Generation’s Seohyun
  10. NewJeans’ Hyein
  11. BLACKPINK’s Lisa
  12. Girls’ Generation’s YoonA
  13. Red Velvet’s Seulgi
  14. LE SSERAFIM’s Kazuha
  15. aespa’s Winter
  16. TWICE’s Jeongyeon
  17. Oh My Girl’s YooA
  18. NewJeans’ Danielle
  19. IVE’s Rei
  20. Red Velvet’s Irene
  21. IVE’s Jang Won Young
  22. TWICE’s Mina
  23. Girls’ Generation’s Sooyoung
  24. IVE’s Gaeul
  25. BLACKPINK’s Rosé
  26. Oh My Girl’s Arin
  27. LE SSERAFIM’s Hong Eunchae
  28. Oh My Girl’s Mimi
  29. IVE’s Liz
  30. Red Velvet’s Yeri

Watch NewJeans’ variety show “NewJeans Code in Busan” with subtitles below!

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