March Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from February 4 to March 4.

Yoo Jae Suk held onto his spot at the top of the list with a brand reputation index of 3,387,286 for March. High-ranking phrases in his keyword analysis included “YouTube,” “How Do You Play?“, and “DdeunDdeun,” while his highest-ranking related terms included “challenge,” “donate,” and “sponsor.” The star’s positivity-negativity analysis also revealed a score of 87.09 percent positive reactions.

Meanwhile, Kim Jong Kook rose to second place in the rankings with a brand reputation index of 1,886,215.

Finally, Noh Hong Chul shot to third place after seeing a whopping 108.40 percent increase in his brand reputation index since last month. The comedian’s total score for March came out to 1,401,155.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Noh Hong Chul
  4. Kim Gura
  5. Park Myung Soo
  6. Tak Jae Hoon
  7. Shin Dong Yup
  8. Kim Min Kyung
  9. Kim Joon Ho
  10. Kim Shin Young
  11. Kang Ho Dong
  12. Ahn Jung Hwan
  13. Lee Sang Min
  14. Jun Hyun Moo
  15. Jo Se Ho
  16. HaHa
  17. Seo Jang Hoon
  18. Kim Jong Min
  19. Park Na Rae
  20. Song Eun Yi
  21. Lee Hyori
  22. Lee Kyung Kyu
  23. Hong Hyun Hee
  24. Cha Tae Hyun
  25. Kim Young Chul
  26. Kim Sook
  27. Song Ji Hyo
  28. Kim Sung Joo
  29. Lee Dong Gook
  30. Jung Joon Ha

Watch Yoo Jae Suk and Kim Jong Kook on “Running Man” with subtitles below!

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Source (1)

Top Right Photo Credit: Xportsnews

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