Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed its brand reputation rankings for all stars during the month of March!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from February 28 to March 30.

BTS reclaimed their spot at the top of the list with a brand reputation index of 6,791,625, marking an 11.58 percent increase in their score since February.

Meanwhile, Lim Young Woong held onto his position at second place with a brand reputaiton index of 6,494,742 for March.

Soccer star Son Heung Min rose to third place with a brand reputation index of 6,200,437, marking a 19.35 percent increase in his score since last month.

NewJeans took fourth place for the month with a brand reputation index of 5,018,007, and BLACKPINK rounded out the top five with a total index of 4,515,803.

Check out the top 30 for March below!

  1. BTS
  2. Lim Young Woong
  3. Son Heung Min
  4. NewJeans
  6. Song Hye Kyo
  7. Yoo Jae Suk
  8. TWICE
  9. EXO
  10. IVE
  11. Lee Chan Won
  12. Kim Min Jae
  13. IU
  14. Baek Jong Won
  15. Lim Ji Yeon
  16. Song Joong Ki
  17. NCT
  18. Kim Ho Joong
  20. Park Ji Hyun
  21. Lee Do Hyun
  22. Ryu Hyun Jin
  23. H1-KEY
  24. Girls’ Generation’s Taeyeon
  25. Jeon Do Yeon
  26. (G)I-DLE
  27. Kim Yuna
  28. Red Velvet
  29. Young Tak
  30. Park Sung Hoon

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