April Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 1 to April 1.

Yoo Jae Suk defended his position at the top of the list this month with a brand reputation index of 2,926,780. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Just an Excuse,” while his highest-ranking related terms included “record,” “challenge,” and “successful fan.” The star’s positivity-negativity analysis also revealed a score of 83.90 percent positive reactions.

Kim Jong Kook also held onto his spot at second place in the rankings with a brand reputation index of 1,824,605 for April.

Finally, Tak Jae Hoon rose to third place with a brand reputation index of 1,478,907, marking a 10.71 percent increase in his score since March.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Tak Jae Hoon
  4. Shin Dong Yup
  5. Kang Ho Dong
  6. Park Myung Soo
  7. Kim Gura
  8. Park Na Rae
  9. Jun Hyun Moo
  10. Jo Se Ho
  11. HaHa
  12. Kim Shin Young
  13. Kim Sung Joo
  14. Lee Sang Min
  15. Seo Jang Hoon
  16. Kim Joon Ho
  17. Ahn Jung Hwan
  18. Lee Kyung Kyu
  19. Kim Jong Min
  20. Song Ji Hyo
  21. Noh Hong Chul
  22. Jung Hyung Don
  23. Hong Hyun Hee
  24. Cha Tae Hyun
  25. Lee Soo Geun
  26. Song Eun Yi
  27. Lee Young Ja
  28. Kim Dong Hyun
  29. Super Junior’s Kim Heechul
  30. Yoon Jong Shin

Watch Yoo Jae Suk and Kim Jong Kook on “Running Man” with subtitles here…

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…and Yoo Jae Suk on “How Do You Play?” below!

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Source (1)

Top Photo Credit: Xportsnews

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