May Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 6 to May 6.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,340,990. High-ranking phrases in his keyword analysis included “Running Man,” “How Do You Play?“, and “You Quiz on the Block,” while his highest-ranking related terms included “transform,” “challenge,” and “travel.” The star’s positivity-negativity analysis also revealed a score of 86.78 percent positive reactions.

Tak Jae Hoon took second place for May with a brand reputation index of 2,076,114, marking a 40.38 percent increase in his score since last month.

Shin Dong Yup came in at a close third with a brand reputation index of 2,011,184, marking a 57.25 percent rise in his score since April.

Finally, Kim Jong Kook and Lee Sang Min rounded out the top five for May at fourth and fifth places respectively.

Check out this month’s top 30 below!

  1. Yoo Jae Suk
  2. Tak Jae Hoon
  3. Shin Dong Yup
  4. Kim Jong Kook
  5. Lee Sang Min
  6. Park Myung Soo
  7. Kang Ho Dong
  8. Kim Min Kyung
  9. Kim Gura
  10. Kim Joon Ho
  11. Lee Kyung Kyu
  12. Ahn Jung Hwan
  13. Kim Jong Min
  14. Jun Hyun Moo
  15. Park Na Rae
  16. Seo Jang Hoon
  17. Noh Hong Chul
  18. Kim Sook
  19. Jo Se Ho
  20. Kim Sung Joo
  21. HaHa
  22. Kim Gook Jin
  23. Lee Chun Soo
  24. Lee Soo Geun
  25. Song Ji Hyo
  26. Kim Shin Young
  27. Jung Joon Ha
  28. Lee Young Ja
  29. Park Mi Sun
  30. Jang Do Yeon

Watch Yoo Jae Suk on “How Do You Play?” with subtitles below!

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Top Photo Credit: Xportsnews

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