June Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from May 3 to June 3.

Yoo Jae Suk continued his reign at the top of the list this month with a brand reputation index of 2,342,582. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “Running Man,” and “YouTube,” while his highest-ranking related terms included “challenge,” “release,” and “talk.” The star’s positivity-negativity analysis also revealed a score of 86.36 percent positive reactions.

Meanwhile, Tak Jae Hoon also held onto his spot at second place with a brand reputation index of 2,032,762.

Kim Jong Kook rose to third place with a brand reputation index of 1,688,679, marking a 6.00 percent increase in his score since May, and Shin Dong Yup took fourth with a total index of 1,605,216.

Finally, Song Ji Hyo came in at a close fifth after seeing an impressive 150.56 percent rise in her brand reputation index since last month. The star’s total index for June came out to 1,583,232.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Tak Jae Hoon
  3. Kim Jong Kook
  4. Shin Dong Yup
  5. Song Ji Hyo
  6. Kang Ho Dong
  7. Park Myung Soo
  8. Lee Sang Min
  9. Kim Jong Min
  10. Kim Gura
  11. Kim Joon Ho
  12. Park Na Rae
  13. Ahn Jung Hwan
  14. Jun Hyun Moo
  15. HaHa
  16. Lee Kyung Kyu
  17. Kim Min Kyung
  18. Seo Jang Hoon
  19. Hong Hyun Hee
  20. Noh Hong Chul
  21. Jo Se Ho
  22. Kim Sung Joo
  23. Lee Soo Geun
  24. Lee Young Ja
  25. Jung Hyung Don
  26. Kim Shin Young
  27. Kim Sook
  28. Yoon Jong Shin
  29. Jang Do Yeon
  30. Kim Gook Jin

Watch Yoo Jae Suk, Kim Jong Kook, and Song Ji Hyo in “Running Man” with subtitles below!

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