July Drama Actor Brand Reputation Rankings Announced

Jul 04, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between June 4 and July 4.

2PM’s Lee Junho, who is currently starring in JTBC’s “King the Land” opposite Girls’ Generation’s YoonA, topped this month’s list with a brand reputation index of 3,310,965. High-ranking phrases in his keyword analysis included “King the Land,” “Lim YoonA,” and “dating rumor,” while his highest-ranking related terms included “caring,” “charming,” and “aegyo.” Lee Junho’s positivity-negativity analysis also revealed a score of 90.36 percent positive reactions.

Meanwhile, “Revenant” star Kim Tae Ri took second place in the rankings with a brand reputation index of 3,159,070.

“Lies Hidden in My Garden” stars Kim Tae Hee and Lim Ji Yeon swept the next top two spots on the list: Kim Tae Hee came in at a close third with a brand reputation index of 3,139,139, while her co-star Lim Ji Yeon followed in fourth with a total score of 2,773,195.

Finally, “See You in My 19th Life” star Shin Hye Sun rounded out the top five for July with a brand reputation index of 2,440,539.

Check out the top 30 for this month below!