July Boy Group Brand Reputation Rankings Announced

Jul 08, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from June 8 to July 8.

BTS held onto their spot at first place for the 62nd consecutive month with a brand reputation index of 10,505,246, marking a 5.72 percent increase in their score since June.

High-ranking phrases in BTS’s keyword analysis included “Take Two,” “J-Hope,” and “Jungkook,” while their highest-ranking related terms included “release,” “announce,” and “touching.” The group’s positivity-negativity analysis also revealed a high score of 85.11 percent positive reactions.

Stray Kids rose to second place after seeing a whopping 120.60 percent increase in their score since last month, bringing their total score for July to 4,586,068.

SEVENTEEN came in at a close third with a brand reputation index of 4,490,949, marking a 2.54 percent rise in their score since June.

SHINee climbed to fourth place with a brand reputation index of 3,085,166, marking an impressive 52.93 percent increase in their score since last month.

Finally, NCT rounded out the top five for July with a brand reputation index of 2,608,273, marking a 9.74 percent rise in their score since June.

Check out the top 30 for this month below!