August Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from July 6 to August 6.

MBC’s “Radio Star” topped this month’s list with a brand reputation index of 3,194,480, marking a 13.34 percent rise in its score since July. High-ranking phrases in the show’s keyword analysis included “Swings,” “Jung Sung Ho,” and “Na Sun Wook,” while its highest-ranking related terms included “reveal,” “talk,” and “confess.” The program’s positivity-negativity analysis also revealed a score of 88.42 percent positive reactions.

JTBC’s “Win or Nothing” (“A Clean Sweep”) climbed to second place for August with a brand reputation index of 2,912,167.

Meanwhile, SBS’s “My Little Old Boy” rose to third place with a brand reputation index of 2,653,206.

MBC’s “Home Alone” (“I Live Alone”) came in at a close fourth with a brand reputation index of 2,633,210, and tvN’s “You Quiz on the Block” rounded out the top five with a score of 2,631,869.

Check out the top 20 for this month below!

  1. “Radio Star”
  2. “Win or Nothing” (“A Clean Sweep”)
  3. “My Little Old Boy”
  4. “Home Alone” (“I Live Alone”)
  5. “You Quiz on the Block”
  6. Knowing Bros” (“Ask Us Anything”)
  7. Immortal Songs
  8. The King of Mask Singer
  9. 2 Days & 1 Night Season 4
  10. “Dolsing Fourmen”
  11. “Same Bed, Different Dreams”
  12. Running Man
  13. How Do You Play?
  14. Shooting Stars” (“Kick a Goal”)
  15. “Dancing Queens on the Road”
  16. “Mister Lotto”
  17. I Am Solo
  18. The Manager
  19. The Return of Superman
  20. “National Singing Contest”

Watch full episodes of “Radio Star” with English subtitles below:

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And “My Little Old Boy” below!

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