Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed its brand reputation rankings for all stars during the month of August!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from July 30 to August 30.

NewJeans rose to the top of the list with a brand reputation index of 10,552,872, marking a 29.11 percent increase in their score since last month.

Soccer star Son Heung Min shot to second place after seeing a whopping 108.44 percent rise in his brand reputation index since July, bringing his total score to 9,443,448 for August.

Meanwhile, Lim Young Woong took third place for the month with a brand reputation index of 6,764,010.

BTS came in fourth place with a brand reputation index of 6,041,274, while baseball star Ryu Hyun Jin rose to fifth place with a brand reputation index of 5,290,056, marking a 92.04 percent increase in his score since July.

Check out the top 30 for this month below!

  1. NewJeans
  2. Son Heung Min
  3. Lim Young Woong
  4. BTS
  5. Ryu Hyun Jin
  8. Kim Ha Seong
  9. Lee Byung Hun
  10. IVE
  11. Yoo Jae Suk
  12. Lee Han Byeol
  13. Go Yoon Jung
  14. (G)I-DLE
  15. Kim Min Jae
  16. Kim Yuna
  17. TWICE
  18. Namgoong Min
  19. OH MY GIRL
  20. 2PM’s Lee Junho
  22. Kim Ho Joong
  23. Lim Ji Yeon
  24. NCT
  25. THE BOYZ
  26. Park Seo Joon
  27. Jo In Sung
  28. IU
  29. Young Tak
  30. Ahn Eun Jin

Watch Namgoong Min and Ahn Eun Jin in their hit drama “My Dearest” with subtitles below:

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