September Variety Star Brand Reputation Rankings Announced

Sep 05, 2023

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 2 to September 2.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,350,284 for September. High-ranking phrases in his keyword analysis included “You Quiz on the Block” and “Infinite Challenge,” while his highest-ranking related terms included “donate,” “communicate,” and “angry.” The star’s positivity-negativity analysis also revealed a score of 87.81 percent positive reactions.

Tak Jae Hoon maintained his position at second place with a brand reputation index of 1,845,441, while Kim Jong Kook similarly held steady at third with a brand reputation index of 1,717,256.

Park Myung Soo rose to fourth place with a brand reputation index of 1,424,894, marking a 7.11 percent increase in his score since August, while Jun Hyun Moo came in at a close fifth with a brand reputation index of 1,348,007, marking a 39.77 percent rise in his score.

Check out the top 30 for this month below!