September Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 2 to September 2.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,350,284 for September. High-ranking phrases in his keyword analysis included “You Quiz on the Block” and “Infinite Challenge,” while his highest-ranking related terms included “donate,” “communicate,” and “angry.” The star’s positivity-negativity analysis also revealed a score of 87.81 percent positive reactions.

Tak Jae Hoon maintained his position at second place with a brand reputation index of 1,845,441, while Kim Jong Kook similarly held steady at third with a brand reputation index of 1,717,256.

Park Myung Soo rose to fourth place with a brand reputation index of 1,424,894, marking a 7.11 percent increase in his score since August, while Jun Hyun Moo came in at a close fifth with a brand reputation index of 1,348,007, marking a 39.77 percent rise in his score.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Tak Jae Hoon
  3. Kim Jong Kook
  4. Park Myung Soo
  5. Jun Hyun Moo
  6. Shin Dong Yup
  7. Lee Sang Min
  8. Kim Joon Ho
  9. Ahn Jung Hwan
  10. Kang Ho Dong
  11. Park Na Rae
  12. Lee Kyung Kyu
  13. Kim Jong Min
  14. Kim Gura
  15. Jo Se Ho
  16. Seo Jang Hoon
  17. Hong Hyun Hee
  18. Lee Chun Soo
  19. Jang Do Yeon
  20. Kim Min Kyung
  21. Kim Sung Joo
  22. Super Junior’s Kim Heechul
  23. Lee Soo Geun
  24. Yoo Se Yoon
  25. Lee Young Ja
  26. Kim Shin Young
  27. Kim Sook
  28. Cha Tae Hyun
  29. Jung Hyung Don
  30. Noh Hong Chul

Watch Yoo Jae Suk and Kim Jong Kook in “Running Man” on Viki below!

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Source (1)

Top Photo Credit: Xportsnews

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