September Star Brand Reputation Rankings Announced

Sep 30, 2023

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 30 to September 30.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 10,204,387, marking an 8.06 percent rise in his score since August.

Lim Young Woong climbed to second place with a brand reputation index of 8,707,834, marking a 28.74 percent increase in his score since last month.

BTS rose to third place with a brand reputation index of 8,574,097, marking a 41.93 percent increase in their score since August.

Go Yoon Jung took fourth place with a brand reputation index of 6,345,698, marking a 59.49 percent rise in her score since last month.

Finally, NewJeans came in at a close fifth with a brand reputation index of 6,117,825 for September.

Check out the top 30 for this month below!