September Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of September!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from August 30 to September 30.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 10,204,387, marking an 8.06 percent rise in his score since August.

Lim Young Woong climbed to second place with a brand reputation index of 8,707,834, marking a 28.74 percent increase in his score since last month.

BTS rose to third place with a brand reputation index of 8,574,097, marking a 41.93 percent increase in their score since August.

Go Yoon Jung took fourth place with a brand reputation index of 6,345,698, marking a 59.49 percent rise in her score since last month.

Finally, NewJeans came in at a close fifth with a brand reputation index of 6,117,825 for September.

Check out the top 30 for this month below!

  1. Son Heung Min
  2. Lim Young Woong
  3. BTS
  4. Go Yoon Jung
  5. NewJeans
  7. IU
  8. Yoo Jae Suk
  9. Kim Min Jae
  11. TWICE
  12. Ryu Hyun Jin
  13. NCT
  14. Jo In Sung
  15. IVE
  16. Baek Jong Won
  17. Lee Kang In
  18. Lee Chan Won
  19. Namgoong Min
  20. Lee Byung Hun
  21. Kwon Eun Bi
  22. Kim Ho Joong
  23. Kim Ha Seong
  24. OH MY GIRL
  25. Nana
  26. Han Hyo Joo
  27. MAMAMOO’s Hwasa
  28. THE BOYZ
  29. Young Tak
  30. Tak Jae Hoon

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