October Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 1 to October 1.

Yoo Jae Suk continued his reign at the top of the list this month with a brand reputation index of 2,969,829, marking a 26.36 percent rise in his score since September. High-ranking phrases in Yoo Jae Suk’s keyword analysis included “You Quiz,” “YouTube,” and “DdeunDdeun,” while his highest-ranking related terms included “talk,” “heartwarming,” and “comfortable.” The star’s positivity-negativity analysis also revealed a score of 89.07 percent positive reactions.

Shin Dong Yup rose to second place with a brand reputation index of 2,260,825, marking a 69.72 percent increase in his score since last month.

Meanwhile, Tak Jae Hoon took third place with a brand reputation index of 1,609,154 for October.

Ahn Jung Hwan climbed to fourth place with a brand reputation index of 1,497,883, marking a 41.04 percent increase in his score since September, while Park Myung Soo came in at a close fifth with an index of 1,424,894.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Shin Dong Yup
  3. Tak Jae Hoon
  4. Ahn Jung Hwan
  5. Park Myung Soo
  6. Park Na Rae
  7. Kim Jong Kook
  8. Jun Hyun Moo
  9. Kang Ho Dong
  10. Kim Jong Min
  11. Lee Sang Min
  12. Lee Kyung Kyu
  13. Kim Gura
  14. Song Ji Hyo
  15. Seo Jang Hoon
  16. Lee Chun Soo
  17. Kim Sung Joo
  18. Kim Sook
  19. Jung Hyung Don
  20. Lee Soo Geun
  21. Jang Do Yeon
  22. Kim Dong Hyun
  23. Kim Joon Ho
  24. Kim Min Kyung
  25. Yoon Jong Shin
  26. Lee Young Ja
  27. Jo Se Ho
  28. Cha Te Hyun
  29. Super Junior’s Kim Heechul
  30. Hong Hyun Hee

Watch Yoo Jae Suk in “Running Man” with subtitles on Viki below:

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And watch Shin Dong Yup in “Dr. Oh’s Game” below!

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Source (1)

Top Photo Credit: Xportsnews

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