October Boy Group Brand Reputation Rankings Announced

Oct 08, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from September 8 to October 8.

BTS topped the list for the 65th consecutive month with a brand reputation index of 5,938,734 for October. High-ranking phrases in BTS’s keyword analysis included “Jimin,” “Jungkook,” and “ARMY,” while their highest-ranking related terms included “record,” “renew contract,” and “collaborate.” The group’s positivity-negativity analysis also revealed a score of 90.98 percent positive reactions.

NCT rose to second place with a brand reputation index of 4,553,925, marking a 12.69 percent increase in their score since last month.

Meanwhile, SEVENTEEN took third place with a brand reputation index of 3,609,941 for October.

EXO held onto their spot at fourth place with a brand reputation index of 2,508,554, and THE BOYZ similarly maintained their position at fifth place with a score of 2,160,346.

Check out the top 30 for this month below!