October Girl Group Brand Reputation Rankings Announced

Oct 09, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from September 9 to October 9.

NewJeans topped the list for the fourth consecutive month with a brand reputation index of 5,661,944 for October. High-ranking phrases in the group’s keyword analysis included “Billboard,” “GODS,” and “League of Legends Worlds,” while their highest-ranking related terms included “selected,” “record,” and “release.” NewJeans’ positivity-negativity analysis also revealed a score of 89.82 percent positive reactions.

IVE rose to second place with a brand reputation index of 4,207,863, marking a 22.99 percent increase in their score since September.

Meanwhile, BLACKPINK took third place for October with a brand reputation index of 3,674,425.

TWICE came in fourth with a brand reputation index of 2,832,432, and LE SSERAFIM rounded out the top five with an index of 2,687,158.

Check out the top 30 for this month below!