October Boy Group Member Brand Reputation Rankings Announced

Oct 14, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 716 boy group members, using big data collected from September 14 to October 14.

BTS’s Jungkook topped the list for the fourth consecutive month with a brand reputation index of 5,492,306, marking a 27.06 percent increase in his score since September. High-ranking phrases in his keyword analysis included “3D,” “Seven,” and “ARMY,” while his highest-ranking related terms included “record,” “enter,” and “release.” Jungkook’s positivity-negativity analysis also revealed a score of 89.08 percent positive reactions.

BTS’s Jimin took second place for October with a brand reputation index of 4,572,219, marking a 45.61 percent rise in his score since last month.

ASTRO’s Cha Eun Woo came in at a close third with a brand reputation index of 4,488,627, marking a 62.47 percent increase in his score since September.

Meanwhile, Wanna One’s Kang Daniel ranked fourth with a brand reputation index of 3,058,921.

Finally, BTS’s V rounded out the top five with a brand reputation index of 2,363,656 for October.

Check out the top 30 for this month below!