November Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from October 1 to November 1. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for November.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 3,331,802, marking an impressive 79.79 percent increase in his score since October.

Lim Young Woong took second place for November with a brand reputation index of 2,319,149, marking a 19.97 percent rise in his score since last month.

NewJeans came in at a close third with a brand reputation index of 2,194,055, marking a 10.56 percent increase in their score.

IU climbed to fourth place for the month with a brand reputation index of 1,733,467, marking a 16.85 percent rise in her score.

Finally, BTS rounded out the top five with a brand reputation index of 1,505,060, marking a 3.21 percent increase in their score since October.

Check out the top 30 for this month below!

  1. Son Heung Min
  2. Lim Young Woong
  3. NewJeans
  4. IU
  5. BTS
  7. ASTRO’s Cha Eun Woo
  8. Ma Dong Seok
  9. Gong Yoo
  10. IVE
  11. Yoo Jae Suk
  12. Park Eun Bin
  13. Young Tak
  15. Kim Jong Kook
  16. Jang Yoon Jung
  17. Kim Yuna
  18. Girls’ Generation’s YoonA
  19. Lee Jung Jae
  20. Son Suk Ku
  21. Jo In Sung
  23. Lee Chan Won
  24. Lee Hyori
  25. Yoo Hae Jin
  26. NCT
  27. Lee Byung Hun
  28. Park Seo Joon
  29. Kang Daniel
  30. Kang Dong Won

Watch IU in “Shades of the Heart” with subtitles on Viki below!

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