November Variety Star Brand Reputation Rankings Announced

Nov 04, 2023

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 4 to November 4.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 1,851,130 for November. High-ranking phrases in Yoo Jae Suk’s keyword analysis included “You Quiz,” “Running Man,” and “How Do You Play?,” while his highest-ranking related terms included “talk,” “challenge,” and “communicate.” The star’s positivity-negativity analysis also revealed a score of 84.78 percent positive reactions.

Tak Jae Hoon rose to second place with a brand reputation index of 1,447,194, while Shin Dong Yup followed at a close third with an index of 1,372,960.

Park Myung Soo came in fourth place for November with a brand reputation index of 1,264,876, and Park Na Rae rounded out the top five with a score of 1,228,943.

Check out the top 30 for this month below!