November Girl Group Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from October 12 to November 12.
NewJeans topped the list for the fifth consecutive month with a brand reputation index of 4,731,348 for November. High-ranking phrases in the group’s keyword analysis included “Billboard,” “League of Legends Worlds,” and “Minister of Culture, Sports, and Tourism’s Commendation,” while their highest-ranking related terms included “surpass,” “perform,” and “advertise.” NewJeans’ positivity-negativity analysis also revealed a score of 87.07 percent positive reactions.
IVE came in at a close second with a brand reputation index of 4,631,502, marking a 10.07 percent rise in their score since October.
(G)I-DLE rose to third place after seeing an 84.84 percent increase in their brand reputation index, bringing their total score for November to 3,999,299.
BLACKPINK took fourth place for the month with a brand reputation index of 3,948,959, marking a 7.47 percent rise in their score since October.
Finally, TWICE rounded out the top five with a brand reputation index of 3,219,398, marking a 13.66 percent increase in their score since last month.
Check out the top 30 for this month below!
- LE SSERAFIM
- OH MY GIRL
- Red Velvet
- Girls’ Generation
- Girl’s Day
Watch “NewJeans Code in Busan” with subtitles on Viki below!