December Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from November 2 to December 2.

Tak Jae Hoon topped this month’s list with a brand reputation index of 1,574,295, marking an 8.78 percent increase in his score since November. High-ranking phrases in his keyword analysis included “Dolsing Fourmen,” “Comedy Royale,” and “No Back,” while his highest-ranking related terms included “host,” “talk,” and “fun.” Tak Jae Hoon’s positivity-negativity analysis also revealed a score of 89.01 percent positive reactions.

Meanwhile, Yoo Jae Suk took second place with a brand reputation index of 1,476,433 for December.

Shin Dong Yup came in at a close third with a brand reputation index of 1,466,274, marking a 6.80 percent rise in his score since last month.

Lee Kyung Kyu took fourth place with a brand reputation index of 1,118,045, marking a 10.48 percent increase in his score since November.

Finally, Seo Jang Hoon rounded out the top five with a brand reputation index of 1,098,685.

Check out the top 30 for this month below!

  1. Tak Jae Hoon
  2. Yoo Jae Suk
  3. Shin Dong Yup
  4. Lee Kyung Kyu
  5. Seo Jang Hoon
  6. Ahn Jung Hwan
  7. Kang Ho Dong
  8. Jun Hyun Moo
  9. Park Myung Soo
  10. Kim Jong Kook
  11. Lee Sang Min
  12. Kim Joon Ho
  13. Kim Gura
  14. Kim Jong Min
  15. Park Na Rae
  16. Song Ji Hyo
  17. Jeon Do Yeon
  18. Yoon Hyung Bin
  19. Super Junior’s Kim Heechul
  20. Cha Tae Hyun
  21. Jo Se Ho
  22. Kim Gook Jin
  23. Lee Soo Geun
  24. Kim Sung Joo
  25. Kim Sook
  26. Defconn
  27. Jung Hyung Don
  28. Lee Young Ja
  29. HaHa
  30. Kim Min Kyung

Watch Tak Jae Hoon in “The Heavenly Idol  on Viki below!

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Source (1)

Top Photo Credit: Xportsnews

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