December Singer Brand Reputation Rankings Announced

Dec 23, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 23 to December 23.

Lim Young Woong topped this month’s list with a brand reputation index of 7,920,428, marking a 9.85 percent rise in his score since November.

Meanwhile, NewJeans took second place for December with a brand reputation index of 4,433,027.

IVE came in at a close third with a brand reputation index of 4,200,850 for the month.

BLACKPINK rose to fourth place this month with a brand reputation index of 3,992,234, marking a 27.49 percent increase in their score since November.

Finally, Girls’ Generation’s Taeyeon shot to fifth place after seeing an impressive 67.20 percent increase in her brand reputation index since last month. Her total score for December came out to 3,959,205.

Check out the top 30 for this month below!