December Star Brand Reputation Rankings Announced

Dec 31, 2023

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of December!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 30 to December 31.

Lim Young Woong topped this month’s list with a brand reputation index of 7,987,130, marking a 14.23 percent rise in his score since November.

Soccer star Son Heung Min rose to second place with a brand reputation index of 7,673,333, marking a 27.36 percent increase in his score since last month.

BLACKPINK climbed to third place with a brand reputation index of 5,561,430, marking a 49.96 percent rise in their score since November.

Meanwhile, NewJeans came in at a close fourth with a brand reputation index of 5,476,917 for December.

Finally, Jung Woo Sung shot to fifth place after seeing a whopping 192.97 percent increase in his brand reputation index since last month, bringing his score to 5,256,202 for December.

Check out the top 30 for this month below!