December Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of December!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 30 to December 31.

Lim Young Woong topped this month’s list with a brand reputation index of 7,987,130, marking a 14.23 percent rise in his score since November.

Soccer star Son Heung Min rose to second place with a brand reputation index of 7,673,333, marking a 27.36 percent increase in his score since last month.

BLACKPINK climbed to third place with a brand reputation index of 5,561,430, marking a 49.96 percent rise in their score since November.

Meanwhile, NewJeans came in at a close fourth with a brand reputation index of 5,476,917 for December.

Finally, Jung Woo Sung shot to fifth place after seeing a whopping 192.97 percent increase in his brand reputation index since last month, bringing his score to 5,256,202 for December.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. Son Heung Min
  4. NewJeans
  5. Jung Woo Sung
  6. Lee Jung Hoo
  7. Im Siwan
  8. EXO
  10. IVE
  11. BTS
  12. Yoo Jae Suk
  13. Lee Kang In
  14. NCT
  15. TWICE
  16. Song Kang
  17. Red Velvet
  18. Girls’ Generation’s Taeyeon
  19. Kim Yoo Jung
  20. Kim Min Jae
  21. Girls’ Generation
  22. Lee Chan Won
  23. Shin Dong Yup
  24. Han So Hee
  25. RIIZE
  27. SHINee
  28. Ryu Hyun Jin
  29. Young Tak
  30. Hwang Jung Min

Watch Jung Woo Sung in his film “Steel Rain 2” with subtitles on Viki below!

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