January Variety Star Brand Reputation Rankings Announced

Jan 06, 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 6, 2023 to January 6, 2024.

Tak Jae Hoon held onto his spot at the top of the list this month with a brand reputation index of 2,460,499, marking a 56.29 percent rise in his score since December. High-ranking phrases in his keyword analysis included “[2023 SBS] Entertainment Awards,” “Dolsing Fourmen,” and “YouTube,” while his highest-ranking related terms included “congratulate,” “award,” and “play an active role.”

Yoo Jae Suk maintained his position at second place with a brand reputation index of 2,423,822, marking a 64.17 percent increase in his score since last month.

Shin Dong Yup similarly held steady at third place with a brand reputation index of 2,387,995, marking a 62.86 percent rise in his score since December.

Jun Hyun Moo took fourth place with a brand reputation index of 2,149,867, while Kim Jong Kook rounded out the top five with a score of 1,777,885.

Check out the top 30 for this month below!