January Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from December 16, 2023 to January 16, 2024.

Honey Lee shot to the top of this month’s list after seeing a whopping 493.88 percent increase in her brand reputation index since December. The actress’s total score for January came out to 4,545,690.

High-ranking phrases in Honey Lee’s keyword analysis included “Alienoid,” “Min Gae In,” and “Knight Flower,” while her highest-ranking related terms included “trustworthy,” “delicious,” and “glamorous. Honey Lee’s positivity-negativity analysis also revealed a score of 84.23 percent positive reactions.

Jung Woo Sung took second place with a brand reputation index of 4,483,589, while his “12.12: The Day” co-star Hwang Jung Min ranked third with an index of 4,183,141.

Ryu Jun Yeol came in at a close fourth with a brand reputation index of 4,179,695, marking a 73.40 percent rise in his score since last month.

Finally, Im Siwan rounded out the top five with a brand reputation index of 4,024,429, marking a modest 0.37 percent increase in his score since December.

Check out the top 30 for this month below!

  1. Honey Lee
  2. Jung Woo Sung
  3. Hwang Jung Min
  4. Ryu Jun Yeol
  5. Im Siwan
  6. Jung Hae In
  7. Park Seo Joon
  8. Kim Tae Ri
  9. Go Yoon Jung
  10. Gong Hyo Jin
  11. Kim Yoon Seok
  12. Lee Byung Hun
  13. Lee Young Ae
  14. Kim Hye Soo
  15. Song Ha Yoon
  16. Lee Je Hoon
  17. Seo In Guk
  18. Lee Jung Jae
  19. Han Hyo Joo
  20. Cho Yi Hyun
  21. Jo In Sung
  22. Park Bo Young
  23. Lee Sung Min
  24. Lee Yi Kyung
  25. Go Min Si
  26. Kim Nam Gil
  27. Jung Da Eun
  28. Ma Dong Seok
  29. Lee Jong Suk
  30. Ji Seung Hyun

Watch Honey Lee in her new drama “Knight Flower” with subtitles on Viki below:

Watch Now

And check out her film “Alienoid” below!

Watch Now

Source (1)

Top Middle and Right Photo Credit: Xportsnews

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