January Movie Star Brand Reputation Rankings Announced

Jan 16, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from December 16, 2023 to January 16, 2024.

Honey Lee shot to the top of this month’s list after seeing a whopping 493.88 percent increase in her brand reputation index since December. The actress’s total score for January came out to 4,545,690.

High-ranking phrases in Honey Lee’s keyword analysis included “Alienoid,” “Min Gae In,” and “Knight Flower,” while her highest-ranking related terms included “trustworthy,” “delicious,” and “glamorous. Honey Lee’s positivity-negativity analysis also revealed a score of 84.23 percent positive reactions.

Jung Woo Sung took second place with a brand reputation index of 4,483,589, while his “12.12: The Day” co-star Hwang Jung Min ranked third with an index of 4,183,141.

Ryu Jun Yeol came in at a close fourth with a brand reputation index of 4,179,695, marking a 73.40 percent rise in his score since last month.

Finally, Im Siwan rounded out the top five with a brand reputation index of 4,024,429, marking a modest 0.37 percent increase in his score since December.

Check out the top 30 for this month below!