January Singer Brand Reputation Rankings Announced

Jan 27, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 27, 2023 to January 27, 2024.

Lim Young Woong held onto his spot at the top of the list this month with a brand reputation index of 7,709,715 for January.

SEVENTEEN rose to second place with a brand reputation index of 5,701,916, marking a 66.20 percent increase in their score since last month.

LE SSERAFIM climbed to third place with a brand reputation index of 4,226,050, marking a 71.23 percent rise in their score since December.

IVE came in at a close fourth with a brand reputation index of 4,218,861, marking a modest 0.43 percent increase in their score.

Finally, IU rounded out the top five for the month after seeing a whopping 126.55 percent increase in her brand reputation index since December. The singer’s total score came out to 3,775,888 for January.

Check out the top 30 for this month below!