January Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,720 idols, using big data collected from December 25, 2023 to January 25, 2024.

BLACKPINK’s Jennie held onto her spot at the top of the list this month with a brand reputation index of 3,630,892. High-ranking phrases in Jennie’s keyword analysis included “ODD ATELIER,” “advertisement model,” and “Apartment 404,” while her highest-ranking related terms included “appear,” “break out on her own,” and “outstanding.” Her positivity-negativity analysis also revealed a score of 91.20 percent positive reactions.

Meanwhile, ASTRO’s Cha Eun Woo rose to second place with a brand reputation index of 2,844,700 for January.

Girls’ Generation’s Taeyeon maintained her position at third place this month with a brand reputation index of 2,788,011.

BLACKPINK’s Jisoo climbed to fourth place with a brand reputation index of 2,521,092, marking a modest 1.45 percent rise in her score since last month.

Finally, Wanna One’s Park Ji Hoon jumped to fifth place after seeing a whopping 662.82 percent increase in his score since December. His total score for January came out to 2,082,919.

Check out the top 30 for this month below!

  1. BLACKPINK’s Jennie
  2. ASTRO’s Cha Eun Woo
  3. Girls’ Generation’s Taeyeon
  4. BLACKPINK’s Jisoo
  5. Wanna One’s Park Ji Hoon
  6. NewJeans’ Hanni
  7. IVE’s Jang Won Young
  8. BLACKPINK’s Rosé
  9. Highlight’s Lee Gikwang
  10. BTS’s Jimin
  11. BTS’s V
  12. Girls’ Generation’s YoonA
  13. BTS’s Jungkook
  14. Super Junior’s Kyuhyun
  15. Wanna One’s Kang Daniel
  16. NewJeans’ Minji
  17. SEVENTEEN’s Jun
  18. BLACKPINK’s Lisa
  19. Super Junior’s Kim Heechul
  20. BTS’ Suga
  21. BTS’s Jin
  22. Girls’ Generation’s Seohyun
  23. Red Velvet’s Wendy
  24. NewJeans’ Haerin
  25. Red Velvet’s Irene
  26. Super Junior’s Donghae
  27. THE BOYZ’s Hyunjae
  28. Red Velvet’s Seulgi
  29. Red Velvet’s Yeri
  30. BTS’s RM

Watch Cha Eun Woo in his recent drama “A Good Day to Be a Dog” on Viki below:

Watch Now

And Park Ji Hoon in his currently airing drama “Love Song for Illusion” below!

Watch Now

Source (1)

How does this article make you feel?


Please login to Soompi to join the conversation!

Similar Articles