January Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas, movies, or OTT content released between December 30, 2023 and January 30, 2024.

All of this month’s top five spots went to women: Shin Hye Sun, who recently starred in “Welcome to Samdalri,” topped this month’s list with a brand reputation index of 6,159,598 for January.

Jang Nara, who is currently starring in “My Happy Ending,” came in at a close second with a brand reputation index of 6,120,269.

“Marry My Husband” star Park Min Young took third place with a brand reputation index of 6,094,218, while her co-star Song Ha Yoon followed in fourth place with a score of 5,513,154.

Kim Yoo Jung, who recently starred in “My Demon,” rounded out the top five for January with a brand reputation index of 5,308,715.

Check out the top 30 for this month below!

  1. Shin Hye Sun
  2. Jang Nara
  3. Park Min Young
  4. Song Ha Yoon
  5. Kim Yoo Jung
  6. Ji Chang Wook
  7. Im Siwan
  8. Song Kang
  9. Na In Woo
  10. Honey Lee
  11. Lee Se Young
  12. Go Yoon Jung
  13. Choi Soo Jong
  14. Gong Hyo Jin
  15. Jung Woo Sung
  16. Kang Hye Won
  17. Lee Jong Won
  18. Rowoon
  19. Lee Si Woo
  20. ASTRO’s Cha Eun Woo
  21. Park Bo Young
  22. Kim Tae Ri
  23. Jang Dong Yoon
  24. Lee Yi Kyung
  25. Park Gyu Young
  26. Bae In Hyuk
  27. Park Seo Joon
  28. Highlight’s Lee Gikwang
  29. Lee Dong Wook
  30. Lee Young Ae

Watch Jang Nara in “My Happy Ending” with subtitles on Viki below!

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