February Rookie Idol Group Brand Reputation Rankings Announced

Feb 03, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from January 1 to February 1. Only idols who debuted in 2022 or later were considered for the rankings.

RIIZE topped this month’s list with a brand reputation index of 3,082,011, marking a 6.69 percent increase in their score since January. High-ranking phrases in RIIZE’s keyword analysis included “Love 119,” “Get A Guitar,” and “BRIIZE,” while their highest-ranking related terms included “strong,” “heartwarming,” and “achieve.” The group’s positivity-negativity analysis also revealed a score of 83.96 percent positive reactions.

LE SSERAFIM rose to second place with a brand reputation index of 2,799,522, marking a 71.61 percent increase in their score since last month.

NewJeans took third place with a brand reputation index of 2,349,272, while TWS made their debut in the rankings at fourth place with a brand reputation index of 1,613,800.

Finally, H1-KEY rounded out the top five with a brand reputation index of 1,198,691, marking a 44.30 percent rise in their score since January.

Check out the top 30 for this month below!