February Drama Actor Brand Reputation Rankings Announced

Feb 06, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between January 6 and February 6.

Shin Hye Sun, who recently starred in JTBC’s “Welcome to Samdalri,” topped this month’s list with a brand reputation index of 3,502,310. High-ranking phrases in her keyword analysis included “Jo Sam Dal,” “viewership ratings,” and “Jeju Island,” while her highest-ranking related terms included “delightful,” “healing,” and “refreshing.” Shin Hye Sun’s positivity-negativity analysis also revealed a score of 83.27 percent positive reactions.

Meanwhile, Song Ha Yoon of tvN’s “Marry My Husband” came in at a close second with a brand reputation index of 3,464,612 for February.

Honey Lee, who is currently starring in MBC’s hit drama “Knight Flower,” took third place with a brand reputation index of 3,337,850.

Na In Woo, who has been stealing hearts as the male lead in “Marry My Husband,” ranked fourth for the month with a brand reputation index of 3,243,358.

Finally, Kim Yoo Jung—who recently starred in SBS’s “My Demon”—rounded out the top five for February with a brand reputation index of 3,141,675.

Check out the top 30 for this month below!