February Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between January 6 and February 6.

Shin Hye Sun, who recently starred in JTBC’s “Welcome to Samdalri,” topped this month’s list with a brand reputation index of 3,502,310. High-ranking phrases in her keyword analysis included “Jo Sam Dal,” “viewership ratings,” and “Jeju Island,” while her highest-ranking related terms included “delightful,” “healing,” and “refreshing.” Shin Hye Sun’s positivity-negativity analysis also revealed a score of 83.27 percent positive reactions.

Meanwhile, Song Ha Yoon of tvN’s “Marry My Husband” came in at a close second with a brand reputation index of 3,464,612 for February.

Honey Lee, who is currently starring in MBC’s hit drama “Knight Flower,” took third place with a brand reputation index of 3,337,850.

Na In Woo, who has been stealing hearts as the male lead in “Marry My Husband,” ranked fourth for the month with a brand reputation index of 3,243,358.

Finally, Kim Yoo Jung—who recently starred in SBS’s “My Demon”—rounded out the top five for February with a brand reputation index of 3,141,675.

Check out the top 30 for this month below!

  1. Shin Hye Sun
  2. Song Ha Yoon
  3. Honey Lee
  4. Na In Woo
  5. Kim Yoo Jung
  6. Park Min Young
  7. Song Kang
  8. Lee Yi Kyung
  9. Lee Jong Won
  10. Ji Chang Wook
  11. Park Ji Hyun
  12. Jang Nara
  13. Lee Young Ae
  14. Lee Jong Won
  15. Ahn Bo Hyun
  16. Jung Woo Sung
  17. Shin Se Kyung
  18. Jo Jung Suk
  19. Highlight’s Lee Gikwang
  20. Uee
  21. Choi Soo Jong
  22. Park Ji Hoon
  23. Jang Dong Yoon
  24. Lee Moo Saeng
  25. Shin Hyun Been
  26. Ji Seung Hyun
  27. Kim Dong Joon
  28. Son Ho Jun
  29. Lee Sang Yi
  30. Hong Ye Ji

Watch Honey Lee in “Knight Flower” with subtitles on Viki below:

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And check out Shin Hye Sun’s drama “Mr. Queen” below!

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