February Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from January 18 to February 18.

Girls’ Generation’s Taeyeon topped this month’s list with a brand reputation index of 2,471,734. High-ranking phrases in her keyword analysis included “To. X,” “Dream,” and “digital chart queen,” while her highest-ranking related terms included “long-running,” “lovely,” and “cheer on.” Taeyeon’s positivity-negativity analysis also revealed a score of 92.49 percent positive reactions.

Meanwhile, BLACKPINK’s Jennie took second place for the month with a brand reputation index of 2,374,322.

TWICE’s Jihyo rose to third place with a brand reputation index of 1,741,680, marking a 50.20 percent increase in her score since January.

NewJeans’ Hanni came in at a close fourth with a brand reputation index of 1,738,209, while BLACKPINK’s Jisoo held onto her spot at fifth place with a score of 1,728,040.

Check out the top 30 for this month below!

  1. Girls’ Generation’s Taeyeon
  2. BLACKPINK’s Jennie
  3. TWICE’s Jihyo
  4. NewJeans’ Hanni
  5. BLACKPINK’s Jisoo
  6. IVE’s Jang Won Young
  7. aespa’s Karina
  8. NewJeans’ Haerin
  9. aespa’s Winter
  10. Red Velvet’s Wendy
  11. OH MY GIRL’s Mimi
  12. Red Velvet’s Seulgi
  13. (G)I-DLE’s Miyeon
  14. LE SSERAFIM’s Kazuha
  15. TWICE’s Nayeon
  16. NewJeans’ Danielle
  17. NewJeans’ Hyein
  18. IVE’s Gaeul
  19. BLACKPINK’s Lisa
  20. Red Velvet’s Joy
  21. LE SSERAFIM’s Huh Yunjin
  22. BLACKPINK’s Rosé
  23. TWICE’s Sana
  24. OH MY GIRL’s YooA
  25. TWICE’s Mina
  26. LE SSERAFIM’s Kim Chaewon
  27. NewJeans’ Minji
  28. Girls’ Generation’s YoonA
  29. Girls’ Generation’s Seohyun
  30. Red Velvet’s Yeri

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