April Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from March 7 to April 7.

Home Alone” (“I Live Alone”) topped this month’s list with a brand reputation index of 4,779,339. High-ranking phrases in the show’s keyword analysis included “Kian 84,” “Jun Hyun Moo,” and “Park Na Rae,” while its highest-ranking related terms included “release,” “appear,” and “confident.” The program’s positivity-negativity analysis also revealed a score of 87.20 percent positive reactions.

Running Man” rose to second place with a brand reputation index of 4,145,571, marking a 6.50 percent increase in its score since March.

Meanwhile, “My Little Old Boy” took third place for the month with a brand reputation index of 3,170,630.

“National Singing Contest” jumped to fourth place after seeing a 41.93 percent rise in its brand reputation index since last month, bringing its total score for April to 2,969,815.

Finally, “Radio Star” rounded out the top five with a brand reputation index of 2,640,623, marking a 4.01 percent increase in its score since March.

Check out the top 20 for this month below!

  1. “Home Alone” (“I Live Alone”)
  2. “Running Man”
  3. “My Little Old Boy”
  4. “National Singing Contest”
  5. “Radio Star”
  6. Knowing Bros” (“Ask Us Anything”)
  7. 2 Days & 1 Night Season 4
  8. The Manager
  9. The King of Mask Singer
  10. Immortal Songs
  11. “Gag Concert”
  12. “Apartment 404”
  13. “Same Bed, Different Dreams”
  14. How Do You Play?
  15. “You Quiz on the Block”
  16. Shooting Stars” (“Kick a Goal”)
  17. “Groom’s Class”
  18. “Lovers of Joseon”
  19. The Return of Superman
  20. “The Village President’s People”

Watch full episodes of “Home Alone” with subtitles on Viki below:

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Or catch up on “Running Man” here:

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And “My Little Old Boy” below!

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