April Boy Group Member Brand Reputation Rankings Announced

Apr 20, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 730 boy group members, using big data collected from March 20 to April 20.

ASTRO’s Cha Eun Woo held onto his spot at the top of the list this month with a brand reputation index of 3,125,132. High-ranking phrases in his keyword analysis included “Wonderful World,” “solo fan-con,” and “face genius,” while his highest-ranking related terms included “handsome,” “perform,” and “immersed.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 91.51 percent positive reactions.

EXO’s Baekhyun climbed to second place on the list with a brand reputation index of 1,690,168, marking a 4.58 percent increase in his score since March.

Meanwhile, TWS’s Shinyu took third place with a brand reputation index of 1,462,181 for April.

HIGHLIGHT’s Yoon Doojoon shot to fourth place after seeing a whopping 141.42 percent rise in his brand reputation index since last month, bringing his total score to 1,392,689.

Finally, Wanna One’s Park Ji Hoon rounded out the top five with a brand reputation index of 1,317,874.

Check out the top 30 for this month below!