Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of May!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 30 to May 30.

Lim Young Woong held onto his spot at the top of the list this month with a brand reputation index of 9,485,159, marking a 17.28 percent rise in his score since April.

IVE took second place with a brand reputation index of 6,123,143, marking an impressive 74.37 percent increase in their score since last month.

Ma Dong Seok shot to third place after seeing a whopping 128.90 percent increase in his brand reputation index, bringing his total score for May to 6,034,312.

Byeon Woo Seok came in at a close fourth with a brand reputation index of 5,804,762, marking a 73.48 percent rise in his score since last month.

Finally, Kim Soo Hyun rounded out the top five with a brand reputation index of 5,617,081 for May.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. IVE
  3. Ma Dong Seok
  4. Byeon Woo Seok
  5. Kim Soo Hyun
  6. Son Heung Min
  7. Yoo Jae Suk
  8. aespa
  9. ASTRO’s Cha Eun Woo
  11. ILLIT
  12. (G)I-DLE
  14. Block B’s Zico
  15. IU
  16. Ryu Hyun Jin
  17. Lee Chan Won
  18. BTS
  19. Kim Moo Yeol
  20. NCT
  21. Girls’ Generation’s Taeyeon
  22. Son Suk Ku
  23. Park Sung Hoon
  25. Kim Ha Seong
  26. OH MY GIRL
  27. Jun Hyun Moo
  28. Lee Byung Hun
  29. Song Joong Ki
  30. Chun Woo Hee

Watch Byeon Woo Seok in his hit drama “Lovely Runner” with subtitles on Viki below:

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Or watch Ma Dong Seok in “Men of Plastic” below!

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