Star Brand Reputation Rankings Announced

May 03, 2025

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of April!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from March 29 to April 29.

BTS rose to the top of the list this month with a brand reputation index of 8,639,155, marking a 19.99 percent increase in their score since March.

Lim Young Woong took second place with a brand reputation index of 7,846,690, marking a 12.99 percent rise in his score since last month.

Meanwhile, BLACKPINK climbed to third place with a brand reputation index of 6,184,452 for April.

Baseball star Lee Jung Hoo shot to fourth place after seeing a whopping 101.75 percent increase in his brand reputation index, bringing his total score for the month to 6,049,222.

Finally, BIGBANG came in at a close fifth with a brand reputation index of 6,045,322.

Check out the top 30 for this month below!