May Drama Actor Brand Reputation Rankings Announced

May 06, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between April 6 and May 6.

The stars of “Heavenly Ever After” swept the top two spots on this month’s list: Son Suk Ku took first place for May with a brand reputation index of 3,778,212. High-ranking phrases in his keyword analysis included “Heavenly Ever After,” “Kim Hye Ja,” and “Han Ji Min,” while his highest-ranking related terms included “reunite,” “choose,” and “passionate acting.” Son Suk Ku’s positivity-negativity analysis also revealed a score of 90.48 percent positive reactions.

Meanwhile, “Heavenly Ever After” leading lady Kim Hye Ja came in at a close second with a brand reputation index of 3,771,247.

Go Youn Jung, who is currently starring in “Resident Playbook,” ranked third with a brand reputation index of 3,612,822.

Park Eun Bin, who recently starred in “Hyper Knife,” followed in fourth place with a brand reputation index of 3,128,250.

Finally, Lee Jun Young—who is currently starring in “Pump Up the Healthy Love” and also recently appeared in “Weak Hero Class 2”—rounded out the top five with a brand reputation index of 2,773,597.

Check out the top 30 for this month below!