Rising Star Brand Reputation Rankings Announced

Jun 01, 2025

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars!

The rankings were determined through an analysis of various rising stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 30 to May 31.

Byeon Woo Seok held onto his spot at the top of the list this month with a brand reputation index of 3,854,725, marking a 24.27 percent rise in his score since April.

DAY6 climbed to second place with a brand reputation index of 3,576,756, marking a 37.72 percent increase in their score since last month.

Park Ji Hyeon ranked third with a brand reputation index of 3,463,071, marking a 39.02 percent rise in his score since April.

Go Youn Jung came in at a close fourth with a brand reputation index of 3,433,372, marking a 27.39 percent increase in her score since last month.

Finally, Kim Do Yeong rounded out the top five after seeing a 32.95 percent increase in his brand reputation index, bringing his total score for May to 3,302,442.

Check out the top 30 for this month below!