July Drama Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 20 popular dramas, using big data collected from June 8 to July 8.
“Squid Game 3” topped this month’s list with a brand reputation index of 7,984,003. High-ranking phrases in the hit drama’s keyword analysis included “unprecedented and never to be repeated,” “Netflix,” and “global No. 1,” while its highest-ranking related terms included “record” and “dominate.” The show’s positivity-negativity analysis also revealed a score of 94.55 percent positive reactions.
“Our Unwritten Seoul” took second place with a brand reputation index of 7,512,779, while “Mercy for None” ranked third with a score of 6,577,924 for July.
“Good Boy” came in at a close fourth with a brand reputation index of 6,266,526, and “For Eagle Brothers” rounded out the top five with a score of 3,564,205.
Check out the top 20 for this month below!
- “Squid Game 3”
- “Our Unwritten Seoul”
- “Mercy for None”
- “Good Boy”
- “For Eagle Brothers”
- “Head Over Heels”
- “Queen’s House”
- “Oh My Ghost Clients”
- “Our Movie”
- “The Haunted Palace”
- “Tastefully Yours”
- “Salon de Holmes”
- “The First Night with the Duke”
- “The Woman Who Swallowed the Sun”
- “Spring of Youth”
- “Hunter with a Scalpel”
- “Desperate Mrs. Seon Ju”
- “Taxi Driver”
- “Good Luck!”
- “Nine Puzzles”
Watch full episodes of “For Eagle Brothers” with subtitles on VIki below:
Or catch up “Queen’s House” here:
And binge-watch all of “Oh My Ghost Clients” below!
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