August Drama Actor Brand Reputation Rankings Announced

Aug 13, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between July 13 and August 13.

Choo Young Woo, who recently starred in “Head Over Heels,” topped this month’s list with a brand reputation index of 4,701,043. High-ranking phrases in his keyword analysis included “Head Over Heels,” “fan meeting,” and “Netflix,” while his highest-ranking related terms included “act passionately,” “hold [organize],” and “end.” Choo Young Woo’s positivity-negativity analysis also revealed a score of 92.87 percent positive reactions.

Lee Jong Suk, who recently starred in “Law and The City,” took second place for August with a brand reputation index of 3,340,291.

Meanwhile, “Good Boy” star Park Bo Gum ranked third with a brand reputation index of 3,175,698.

Cho Yi Hyun of “Head Over Heels” came in fourth place for August with a brand reputation index of 2,653,158.

Finally, Mun Ka Young of “Law and The City” rounded out the top five with a brand reputation index of 2,459,343.

Check out the top 30 for this month below!