August Individual Rookie Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from July 7 to August 7.

Hearts2Hearts’ Ian topped this month’s list with a brand reputation index of 316,581, marking a 5.37 percent increase in her score since July. High-ranking phrases in her keyword analysis included “center beauty,” “ceremonial first pitch,” and “Gayo Daejeon,” while her highest-ranking related terms included “innocent,” “pretty,” and “refreshing.” Ian’s positivity-negativity analysis also revealed a score of 87.05 percent positive reactions.

Meanwhile, ILLIT’s Wonhee held onto her spot at second place with a brand reputation index of 252,413.

KiiiKiii’s Jiyu maintained her position at third place with a brand reputation index of 231,546, and ILLIT’s Minju came in at a close fourth with a score of 220,265.

Finally, Hearts2Hearts’ Jiwoo rounded out the top five with a brand reputation index of 214,496, marking a 44.26 percent rise in her score since July.

Check out the top 30 for this month below!

  1. Hearts2Hearts’ Ian
  2. ILLIT’s Wonhee
  3. KiiiKiii’s Jiyu
  4. ILLIT’s Minju
  5. Hearts2Hearts’ Jiwoo
  6. MEOVV’s Anna
  7. ILLIT’s Yunah
  8. ILLIT’s Moka
  9. TWS’s Shinyu
  10. BABYMONSTER’s Ahyeon
  11. izna’s Yoon Jiyoon
  12. TWS’s Dohoon
  13. Hearts2Hearts’ Ye-on
  14. Hearts2Hearts’ Yuha
  15. Hearts2Hearts’ Stella
  16. Hearts2Hearts’ Carmen
  17. Hearts2Hearts’ A-na
  18. ILLIT’s Iroha
  19. BABYMONSTER’s Asa
  20. MEOVV’s Gawon
  21. Hearts2Hearts’ Juun
  22. izna’s Mai
  23. KiiiKiii’s Haeum
  24. izna’s Bang Jeemin
  25. KiiiKiii’s Sui
  26. KATSEYE’s Lara
  27. TWS’s Jihoon
  28. MEOVV’s Ella
  29. KiiiKiii’s Leesol
  30. TWS’s Youngjae

Source (1)


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