December Drama Actor Brand Reputation Rankings Announced

Dec 24, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between November 10 and December 10.

Kim Woo Bin, who most recently starred in “Genie, Make a Wish,” topped this month’s list with a brand reputation index of 3,894,193. High-ranking phrases in his keyword analysis included “Shin Min Ah,” “10-year relationship,” and “GBRB,” while his highest-ranking related terms included “marry,” “reveal,” and “congratulate.” Kim Woo Bin’s positivity-negativity analysis also revealed a score of 92.98 percent positive reactions.

Ji Chang Wook, who recently returned to the small screen in “The Manipulated,” took second place for December with a brand reputation index of 2,844,862.

2PM’s Lee Junho, who recently stole hearts in “Typhoon Family,” came in at a close third with a brand reputation index of 2,748,297.

Kim You Jung, who recently starred in “Dear X,” followed close behind in fourth place with a brand reputation index of 2,584,067.

Finally, Kim Se Jeong, who recently starred in “Moon River,” rounded out the top five with a brand reputation index of 2,396,179.

Check out the top 30 for this month below!