Rising Star Brand Reputation Rankings Announced
The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars!
The rankings were determined through an analysis of various rising stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from December 31, 2025 to January 31, 2026.
Kim Yong Bin topped this month’s list with a brand reputation index of 3,646,190, marking a 10.16 percent increase in his score since December.
Meanwhile, Park Jeong Min took second place with a brand reputation index of 3,471,261.
DAY6 jumped to third place after seeing an impressive 103.01 percent rise in their brand reputation index, bringing their score to a total of 3,266,826.
Lee Je Hoon ranked fourth for the month with a brand reputation index of 3,118,111, marking a 28.62 percent increase in his score since December.
Finally, Stray Kids came in at a close fifth with a brand reputation index of 3,104,928, marking a 29.29 percent rise in their score since last month.
Check out the top 30 for this month below!
- Kim Yong Bin
- Park Jeong Min
- DAY6
- Lee Je Hoon
- Stray Kids
- Go Youn Jung
- Park Seo Joon
- Park Ji Hyeon
- 2PM’s Lee Junho
- Byeon Woo Seok
- Mun Ka Young
- Han Hye Jin
- Lee Jong Suk
- Won Ji An
- Ji Sung
- Kim Hye Yoon
- Choi Woo Shik
- ENHYPEN
- Kim Go Eun
- KiiiKiii
- WOODZ (Cho Seung Youn)
- Seo Kang Jun
- EXO’s Doh Kyung Soo (D.O.)
- Kim Se Jeong
- Park Seo Jin
- Nam Ji Hyun
- Shin Sia
- Jang Ki Yong
- Jung Kyung Ho
- Moon Sang Min
Watch Park Jeong Min’s hit film “Harbin” with subtitles on Viki below:
And check out Lee Je Hoon’s recent drama “Taxi Driver 3” below!
