Goo Hara Becomes New Face of Swarovski

KARA’s lovely member Goo Hara has been chosen as the new face of world renowned, 115-year tradition crystal brand Swarovski. Ass the new muse representing the brand, the dazzling star posed for a photoshoot celebrating Swarovski’s “Swan Day.” In the photospread, she showed off her mature beauty by featuring elegant and classic looks in Swarovski jewelry.

Goo Hara, who revealed that she enjoys sporting Swarovski pendants, stated “I’m so thrilled and delighted that I became the new model for the brand.” She also seemed very excited about the news that Swan Earrings’ release in Korea will be the first in the world.

Production staff members who worked with Goo Hara in the photoshoot complimented “Goo Hara, who has been able to squeeze in only two hours of sleep a day due to her tight schedule, brightened up the atmosphere at the set by smiling throughout the rigorous photoshoot that lasted till early dawn.”

Meanwhile, the “Swan Pendant” sported by Goo Hara in the photoshoot is Swarovski’s iconic item and best-seller, which sold over 100,000 just in Korea alone in the past ten years.

In return for the love and popularity of “Swan Pendant,” Swarovski designated July 22nd as “Swan Day,” and will be making the world’s first release of ‘Swan Earrings’ and ‘Swan Brooches” in Korea.