Kim Soo Hyun bags himself another endorsement deal. The young star was just announced to be the new face for eco-beauty and cosmetic brand, Beyond.

“With his new drama ‘The Moon that Embraces the Sun,’ Kim Soo Hyun has shown really good acting skills, and has won viewers’ love,” a representative for Beyond’s parent company, LG Household and Health said in a statement. “Kim Soo Hyun shows a young, fresh and stylish image, which matches with the brand concept.”

Kim Soo Hyun is also noted for his role in “Dream High,” and how his star has risen since then and until now in “The Moon that Embraces the Sun.” He is also able to appeal to different generations, from those in their teens to their 20s, 30s and 40s.

“We are confident that with Kim Soo Hyun as our model, we will grow the brand in domestic and overseas markets,” the statement further said.

Kim Soo Hyun’s endorsements include mobile phones and apparel. His new endorsement deal for Beyond cosmetics puts him in league with the biggest stars since it is under one of Korea’s biggest companies.

The actor’s management company, Key East Entertainment also said in a statement, “He is a star, but he has proved his skills as an actor and shows far superior qualities which deserve attention. Kim Soo Hyun has infinite possibilities and please look forward with continued interest.”

Meanwhile, there will be more of Kim Soo Hyun to catch with the recent announcement of a four-episode extension of “The Moon that Embraces the Sun.”