JYJ Chosen as Models for Outdoor Apparel
JYJ continues to add to their list of endorsements despite the lack of television appearances.
Group JYJ has been selected as the face of outdoor wear brand Millet‘s “M Limited” series. The series targets consumers in the 25-35 age group, with the outdoor lifestyle appealing more and more to younger people in South Korea. The director of Millet stated, “We chose JYJ because they are well-loved by people in their 20s and 30s due to JYJ’s pursuit of their own music style.”
In related news, JYJ will be holding their second “Membership Week” in June. Their first in 2012 was a huge success, bringing in a record-breaking number of one-time entry foreigners into South Korea all at the same time.