Boyfriend's Sweetness Goes "On & On" in New Music Video

Sweet boy group Boyfriend has released the music video for their latest single, “On & On.” Produced by Sweet Tune, “On & On” is about how longing can be painful to some but welcomed by others. The message of the song is enhanced by Boyfriend’s warm and innocent image. 

The music video was shot entirely in Japan and is easy to watch, without sensational or provocative imges. The music video can be seen as a “music tour” to look back at Boyfriend’s two-year career since they debuted in 2013 and advanced forward without any rest. 

Here is the album cover of the single:

Here is the music video: