SISTAR Takes Over as “11st” Models After IU

SISTAR‘s agency, Starship Entertainment, has revealed that the hot girl group will be taking over as models for the online market “11st” after IU.

SISTAR’s contract with the company is for a year. A source from “11st” explained why the company chose SISTAR, stating, “SISTAR’s bright and healthy image corresponds with the brand’s direction. SISTAR, who appeal to people of all ages and genders, will be able to approach customers with their friendly image.”

Member Bora commented during the group’s first photoshoot for the brand, “I often shop online for things needed at our dorm. Since I was a frequent user of ’11st,’ I will work even harder with affection as the model for the brand.”

Soompiers, what do you think about idols modeling for different brands? Does it make you want to buy something more?