January Variety Show Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation ranking for variety shows.

Information was gathered from December 6, 2016 to January 7, 2017, and the 19 variety shows that received the most love from the public were ranked according to consumer brand engagement and brand consumption.

As with December’s ranking, “Infinite Challenge” once again came in first, with a brand name index of 5,691,151 points. This is a 3.64 percent increase from last month. “Radio Star” also maintained its second placing, while “King of Masked Singer” was replaced by “Running Man” as it fell to fourth place.

A source from the institute said, “According to the findings, the emergence of new variety programs has had a little effect on the rankings. The new programs have been attracting consumers with new formats, but without familiarity as the base, the novelty does not catch on among the consumers.”

Check out the complete ranking list below:

1. “Infinite Challenge”
2. “Radio Star”
3. “Running Man”
4. “King of Masked Singer”
5. “I Live Alone“
6. “Happy Together“
7. “The Return of Superman“
8. “Mom’s Diary – My Ugly Duckling”
9. “2 Days & 1 Night“
10. “Law of the Jungle”
11. “We Got Married“
12. “Flower Crew”
13. “Flaming Youth”
14. “Immortal Songs: Singing the Legend“
15. “Duet Song Festival“
16. “Gag Concert”
17. “Battle Trip”
18. “Oot Chat Sa”
19. “My Little Television“

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