Pictures of Won Bin Photoshoot for K2 Revealed

Won Bin is currently working exclusively as a model for the outdoor brand K2. Recently in a Nonhyeon Dong studio, a K2 photoshoot was going on with Won Bin. Pictures were revealed of the photoshoot. In some pictures he is shown doing is hair while in other he is shown making different poses. It is being said that the atmosphere was very friendly because of Won Bin.

Park Han Byul for H&T

The actress Park Han Byul who is also well known for dating Se7en was chosen as the model for H&T in 2012. A marketing manager of H&T Kim Sang Bum stated, “The reason why we chose Park Han Byul is because she has a healthy and bright image but also sexiness.” With the start of the S/S photoshoot Park Han Byul will begin her modeling for H&T. She will also be a large part of the “Keep Pet” campaign.

After School As Models for Samantha Thavasa

After School was chosen as models for the hand bag brand “Samantha Thavasa.” Within South Korea, Samantha Thavasa is well known as a brand that visitors to Japan will purchase. The brand is highly popular in New York, Singapore, Taiwan, and Hong Kong. After School will also take charge for the background music of the commercial film. The song for the commercial “Just in time” is a part of the first album.

Big Bang-Endorsed North Face Jackets Lead to Gang Violence in Korea

K-Pop fans are sure to remember the recent ad campaign for the North Face. Popular group Big Bang was chosen as the celebrity endorsers for the brand. It appears that the North Face jackets are a hot commodity in Korea. The down jacket has become something of a status symbol in the Korean school system. Due to the violence surrounding the jackets, they are also synonymously known as an indication of being part of a gang.

K-Pop Idols Add Star Power to Korean International Style Show in Japan

K-Pop’s frontrunners grace the three-day, Hallyu-fueled Korean International Style Show (KISS) in Tokyo, Japan. SNSD, Kara, BEAST, CN Blue, Sistar, T-ara, 4Minute, FT Island, After School, Secret, Rainbow and Infinite add star power to the event that intends to showcase South Korea’s thriving fashion industry.

Top Stars in Their Hanbok Attire for the Lunar New Year

In Korea, the Lunar New Year is celebrated for three days. People usually travel back to their hometowns to spend time with their families and eat, drink, play games and practice the ever-so-popular ritual of "saebae" or bowing. Just like the Chuseok holiday, people dress up in colorful, traditional Korean hanboks during this time. Amidst the celebrations and greetings, top stars are decking out in their top hanbok gear for the 2012 Lunar New Year.